Crafted a new brand pattern to enhance our visual identity, addressing the absence of distinctive design elements within the Cintas brand.
Inspired by the Cintas logo, the pattern offers a creative interpretation: the dot signifies the 'i', the curve embodies the 'C' and 'S', the sharp 90-degree angle symbolizes the 'A', while the top line represents the 'T' and 'I'. When arranged together, the pattern resembles tire treads, symbolically reflecting Cintas trucks on routes across North America.